First stop for SEO

Search Engine Optimisation isn't all about Google. OK, so it's pretty much mostly about Google. It's certainly what most people tend to think of and it is by far the most popular search engine, so - first things first. If you're looking at Search Engine Optimisation for your website a great place to start is right at the horse's mouth.
 

Google have published a great introduction to SEO which includes their Search Engine Optimisation Starter Guide. Really, it's just a bunch of guidelines, but if you're in the dark (as many are) about what Search Engine Optimisation is, isn't, and how to get it, this will help clarify things.
 

Two quick takeaway points... One, make your site content as rich and as interesting as possible, two, get links coming into your website. Many Catchlight clients will have heard us rant about these two topics in depth, so we'll expand on them in later posts.