Getting Listed on Google Places
Have you ever noticed that when searching Google for businesses in your area, often you'll end up with Google Map results. This is especially true if you typed a city or town name in your search. These results are fed from Google Places which is a service similar to a business directory. Once you've signed up to Google Places you can set up a free listing page so when potential customers search Maps for local businesses, they'll find lots of useful information about you - your address, hours of operation, photos and reviews etc.
The great thing about having a Google Places listing is that your business could end up on the first page of Google, especially if the searcher typed your suburb into their search. This very much depends on your particular industry though, so if you're in a competitive industry such as accommodation then you probably won't see much of a positive change in having a Google Places page. However, less competitive sectors could see their site in the top results.
Reviews and your Reputation
With Google Place reviews you'll have the chance to improve your credibility. Obviously good reviews are optimal but even bad reviews can be good for your reputation! Receiving negative reviews gives you a clear idea of what you might need to change in order to prevent further complaints and responding well to these negative reviews it also creates a feeling of customer satisfaction. Studies have shown that when complaints are responded to in a positive and satisfying brand loyalty is increased even more than customers who have not felt the need to complain at all!
An Important Note About Listing on Google Places
When listing yourself on Google Places make sure you do it carefully and don’t forget to verify your listing so that no-one can ‘claim’ your business and potentially damage your great online reputation.
If you haven’t signed up your business to Google Places yet then you should do so now: http://www.google.com/places/
And if you need any help with creating a listing then please contact us here at Catchlight to help.
