The Catchlight Web Design Process

At Catchlight we've built a fair few websites. It's our job to be the experts so you don't need to be. We keep our web design process simple and are here to guide you through. 

Catchlight's Web Design Process

Research & Insight

We start each project by listening. This means discovering your goals and objectives, so we can plan how to meet them.

  • Learning about your business & industry
  • Understanding your goals
  • Researching your competition
  • Determining your target audience

Interpretation

After learning about your business, our experience, knowledge and creativity define a strategy.

  • Defining the the strategic goals of the project
  • Auditing and/or outlining content
  • Considering technology requirements and opportunities
  • Identifying budgets and timelines

Implementation

Once you approve the strategy, we move through production stages to complete and deliver the solution.

  • Review initial goals
  • Creation and approval of design concepts
  • Production of the creative work
  • Implementing the design into code
  • Quality assurance testing
  • Delivery

Analysis

We only work on projects where success can be measured. We teach you how to track that success and help you plan for the future.

  • Website statistics
  • Search engine monitoring
  • Plan and develop maintenance plans
  • Training