Arthur's Court Motor Lodge had simple requirements, redesign their old website to make the best website we've ever done! The reason: to decrease the bounce rate and increase the time on the site. Catchlight succeeded in all of the above.
Portfolio by Copywriting
Arthur's Court Motor Lodge
New Zealand's first 5 star, Enviro Gold, Christchurch City Motel
YHA New Zealand
Youth Hostel Association, New Zealand
YHA New Zealand asked Catchlight to do web copywriting for SEO purposes to help improve the rankings of all the hostels on the website. Catchlight created keyword rich content for all 56 hostels description on the site and has also been closely involved with the comprehensive Sustainability section on the YHA site, consulting on web content best practices and writing all content.
Salerno Motel Apartments
5 Star Motel Accommodation
Salerno commisioned Catchlight to build a fully content managed website, that allows them to keep customers up to date with events and specials. Catchlight also had great results with improving search engine rankings for the defined search terms. The site showcases the motel's unique architecture and luxury suites with photo galleries and slideshows.
Graphic Glass
Glaziers and Manufacturers of Glass Splashbacks
Use of bespoke animated galleries to showcase product photos. All content organised into cohesive pages with USP on each page. Modern website to suit modern products.
Maildrop
Email Newsletter Management
The Maildrop website is to showcase Catchlight's email newsletter management system. The site details all the features and benefits of the product as well as a secure log-in area for clients. Of course it also features a Newsletter sign-up which integrates directly with Catchlight's own Maildrop database of subscribers.
Bruns Tool Holders
Tool and Gardening Equipment Holders
Catchlight's client has the exclusive rights to sell Bruns Tool Holders throughout New Zealand and wanted a website from which the product could be introduced to the market as well as being an online store for the product. Catchlight were asked to create an entire site around this product, including full copywriting and web strategy.
