Catchlight re-built the Tracey Allsopp website using web standards and optimised it for search engines in the process. The site has since undergone a large amount of additions, website maintenance and further search engine ranking work to achieve to top Google position.
Portfolio by Search Engine Optimisation




YHA New Zealand asked Catchlight to do web copywriting for SEO purposes to help improve the rankings of all the hostels on the website. Catchlight created keyword rich content for all 56 hostels description on the site and has also been closely involved with the comprehensive Sustainability section on the YHA site, consulting on web content best practices and writing all content.


Salerno commisioned Catchlight to build a fully content managed website, that allows them to keep customers up to date with events and specials. Catchlight also had great results with improving search engine rankings for the defined search terms. The site showcases the motel's unique architecture and luxury suites with photo galleries and slideshows.


Fyffe on Riccarton wanted to improve their motel website's Google rankings and also to have a fully content managed website so they could easily keep their guests up-to-date with events in and around Christchurch. The site also links in directly with the motel's booking system. The new site now ranks well in search engines and both enquiries and bookings have gone up.


Catchlight worked with the principals and staff of Playtime Promotions to create a professional and brand focused redesign for this site. The large body of existing static content was placed in a content management system and training was provided. All artist listings and news are now managed in-house by Playtime Promotions staff.
